The world record-holding Instagram egg finally cracked

07 February, 2019, 08:30 | Author: Sue Riley
  • Hulu-_-Instagram-_-World-Record-Egg

"Let's set a world record together and get the most liked post on Instagram".

Remember when a photo of an egg stole Kylie Jenner's record for "most likes" on an Instagram post? "The pressure of social media is getting to me", the egg says. If you or anyone you know is struggling with depression and thinking of suicide, know that someone is always there.

The ad ends with a link to the Mental Health America website. The photo of a spotted egg is now sitting at over 50 million likes - way more than Kylie's 18 million likes.

Soon after the account was created and broke the Instagram record, the account told viewers to "stay tuned", according to a statement released to ABC News.

It looks like the egg marks another addition of the internet realm bleeding over into the "real world", leaving users to ask - what's next? "An egg is an egg, it's universal", Godfrey said.

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He has now enlisted the help of two friends Alissa Khan-Whelan, 26 and CJ Brown, 29, to help run the egg account. On February 1 it revealed that after the Super Bowl 53 the meaning behind the viral egg will be revealed.

Also interesting to see develop is the impact that such campaigns have, especially with mental health having become a hot topic among the online creator community of late.

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The world record egg, the brown ovum that won Instagram, finally revealed its goal on Super Bowl Sunday: And it's totally heartwarming. The account behind the egg has more than 10 million followers, shooting it into the influencer spotlight. But others have applauded the clip for highlighting the importance of mental health, especially when combined with online activities.


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