More than 45M accounts watched 'Bird Box' during first week on Netflix

03 January, 2019, 09:08 | Author: Jared Lewis
  • New Netflix film 'Bird Box' smashes streaming record

"Bird Box" and "To All the Boys I've Loved Before", another title this year that Netflix said had a major impact with subscribers, were both directed by women and had women in lead roles.

After Bullock described the Bird Box monster, director Bier chimed into the chat to explain that the creature's design was a little more terrifying in theory than they were in practice, and that unveiling to viewers the monsters' appearance would take away their power. The Hollywood Reporter's Daniel Feinberg isn't quite so positive. 45 million accounts doesn't exactly translate to specific viewer counts, as an account could serve one person or an entire family.

Shares of Netflix are up 33% YTD. It could be a great deal more than 45 million. Netflix claims this is the best first week for a Netflix film ever, though it wasn't specified if that number also includes non-Netflix original movies.

But recall as well that Netflix's 137 million accounts include about 58 million USA -based accounts, leaving about 79 million accounts overseas.

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"I don't believe that films that are given token qualifications, in a couple of theaters for less than a week, should qualify for Academy Award nominations", Spielberg told ITV News.

"Bird Box" is already breaking records! The company rarely reveals viewership statistics for its content and is not independently monitored by a third party, such as Nielsen (though the measurement company has attempted to do so in the past). They don't have to account for consumer logistics - figuring out what theater is playing the film you want to see, getting up and leaving home, especially in the snow, purchasing tickets.

As Business Insider pointed out, it doesn't necessarily mean all those accounts wound up finishing Bird Box. The only mainstream director to fully embrace the streaming revolution is Steven Soderbergh, who began experimenting with distribution models when he released his indie movie "Bubble" simultaneously in theaters and on DVD back in 2005. "So it would have been the wrong decision", she said. However, many simply riff on the prevalence of blindfolds in the film. The rom-com became one of the most viewed original films on the platform.



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