CES 2019: LG Confirms its TVs Will Support AirPlay 2 and HomeKit

09 January, 2019, 00:35 | Author: Rodolfo Hawkins
  • The Wall 2019

In light of that, Apple recently inked a somewhat surprising deal with Samsung to expand the reach of iTunes.

The service is expected to launch in the United States in the next few months, expanding rapidly to more than 100 countries, according to the tech news site The Information.

"Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone", said Won-Jin Lee, Executive Vice President, Service Business of Visual Display at Samsung.

The Samsung iTunes deal follows on from the recent partnership with Amazon to bring Apple Music streaming to Amazon's Echo smart speakers.

The news comes after Samsung announced it would soon offer iTunes Movies and Apple AirPlay 2 support on its 2019 Smart TVs. The former two of those three outsell the Apple TV on the U.S. market, and unless Apple plans to drop the price on their Apple TV, they'll want those customers to have easy access to their forthcoming streaming service. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. This is possible through Airplay 2 and HomeKit.

More news: Juventus Reject Arsenal's Aaron Ramsey Swap Deal Proposal

LAS VEGAS-Apple has for years carefully maintained a walled garden for its streaming video features and services.

In addition, Apple says that you will be able to use Siri on your iPhone to start playback of specific movies or TV show on you TV such as ”Hey Siri, play Game of Thrones on my living room TV”.

Many are considering this move as the beginning of a new revenue strategy from Apple in particular, involving the distribution of its services on devices not made in-house.

"Furthermore, for Apple this suggests a change in focus on making its services available on rival platforms rather than tightly integrating it into its own devices".

Unfortunately, while the Life's Good crew did announce support for the Apple features, that's all we've got at this point.

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