Kaepernick unveils new ad for Nike's 30th anniversary campaign

14 September, 2018, 19:47 | Author: Isabel Grant
  • Eli Harold #58 Colin Kaepernick #7 and Eric Reid #35 of the San Francisco 49ers kneel in protest in October 2016

Nike has unveiled its first "Just Do It" advert narrated by Colin Kaepernick which is reportedly scheduled to air during the National Football League season opener on Thursday night.

The president's son posted his own version of the ad on Instagram Wednesday with the comment, "There, fixed it for you".

On Wednesday, Nike posted one of it's commercials featuring Kaepernick, called "Dream Crazy".

Nike recently announced that it chose Kaepernick to be the face of the company's 30th anniversary "Just Do It" campaign. "Old angry white guys are not a core demographic for Nike", he said. "If Nike is ashamed of America, we are ashamed of them". I think that's one great thing God gave us, is the freedom of choice. "And they said that they had a surprise for me".

Kaepernick became a lightning rod by kneeling during the US national anthem as a protest against racial injustice and police brutality.

The ban eventually helped Jordan and Nike, resulting in a billion-dollar partnership as the Air Jordan shoe became one of Nike's most successful items and Jordan became one of the most successful endorsement and promotion properties ever. He threatened Nike in a tweet: "Our Soundman just cut the Nike swoosh off his socks".

Stills, who talks often with Kaepernick, said he senses increasing support for the protesters as their cause is better understood.

More news: Pair of Dolphins only National Football League players seen kneeling

"The social justice issues that Colin and other professional athletes have raised deserve our attention and action", said Jocelyn Moore, the NFL's executive vice president of communications and public affairs.

Robert Passikoff, founder of marketing consultancy Brand Keys, said an ad like Nike's will divide people, but the outrage won't last.

Some Kaepernick critics took that to mean sacrificing their Nike products.

The quarterback claims NFL team owners conspired to keep him out of the league because of his protests.

Some athletes in the ad include LeBron James, Serena Williams, Shaquem Griffin and Charlie Jabaley. Pepsi ended up pulling a commercial that showed Kendall Jenner giving a Pepsi to a police officer; some said the ad trivialized the "Black Lives Matter" protests.

"Nike is free to campaign as it sees fit, as the College is free, and honor-bound by its mission and goals, to ensure that it respects our country and those who truly served and sacrificed", said Marci Linson, the school's vice-president for patriotic activities and dean of admissions. Nike's use of Kaepernick in the "Just Do It" ad seems to affirm that dedication, Holt said, because it will inevitably alienate some customers.



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