Mobile Money Heats Up in India as Google Doubles Down

29 August, 2018, 07:39 | Author: Rodolfo Hawkins
  • Google's Project Navlekha to Help Indian Publishers Take Their Content Online

The project also provides Indian language publishers with free web hosting with AdSense support, so they can immediately start monetising their content, Google said.

For Indians, who prefer listening and speaking over reading text, Google is launching a new feature in Google Go that lets you listen to web pages.

Google Assistant to now support popular local apps. Going forward, Tez will be called Google Pay. The digital assistant will add as many as eight new Indian languages. The tech giant has also rebranded its ' Tez' as "Google Pay" as part of its efforts to take the digital payments app to more online and retail merchants across the country. With the lack of NFC-based mobile payment solutions in the country, Google opted not to launch Google Pay (formerly known as Android Pay) in India, and instead launched a UP-based mobile payment system which is different from NFC-based payment systems.

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Google launched payments app Tez, meaning fast in Hindi, in India a year ago integrating it with the state-backed unified payments interface (UPI) as it sought to gain a foothold in the South Asian nation's digital payments space which, according to Credit Suisse, will grow five-fold to $1 trillion by 2023. At this year's Google for India event, the company announced that it is taking strides to correct that. In about one year, the platform has saw over 750 million transactions worth over $30 billion (Rs 200,000 crore).

According to Google, India is the fastest-growing country on Google Maps. Google has added actions to the Assistant on feature phones like the Jio Phone even Android Go phones like the Nokia 1. To achieve this, Google has tweaked the OS to make it lightweight, redesigned existing elemental apps like Maps, Files and YouTube and included deeper voice integration. It will also be available in Bengali, Marathi, Telugu, and Tamil in a few weeks. In the coming days, we will also be seeing Google offering instant loans by partnering with leading banks including HDFC, ICICI, and Kotak Mahindra Bank. Our partnership with RailTel is an example where millions of people are accessing Internet from hundreds of railway stations in India. Google Station is partnering Andhra Pradesh State FiberNet Limited to cover over 12,000 villages, towns and cities in the state of Andhra Pradesh, potentially reaching 10 million people. The company has partnered with local Andhra Pradesh State FiberNet Limited to reach nearly 10 million people.

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