Amazon Ends Video Game Pre-Order Discount For Prime Members

21 August, 2018, 17:15 | Author: Rodolfo Hawkins
  • Amazon Prime

The shipping giant announced today that the service's 20 percent discount on pre-ordering games is going away on August 28th.

First launched in early 2016, the 20 percent discount for members of Amazon Prime originally applied to all new video games pre-ordered or purchased within the first two weeks of release. This new pre-order benefit is replacing the current discount on physical game pre-orders.

It's a pretty big change for Amazon, with the decision coming only a few months after Best Buy shuttered Gamers Club Unlocked, a competing service which also provided a 20 percent discount on games. And before you think you can take advantage of this, the credit is canceled if you return the game. Once you get that credit, you can use it on nearly anything that Amazon sells, not just games.

"Advertising is an important source of support for the creators who make Twitch possible", the company said in a blog post announcing the move.

A couple of years ago, Amazon Prime members received the benefit of Twitch Prime as part of the regular Prime members Amazon subscription which included benefits like no ads, in-game currency for certain games, and you could vote toward a free game every month. With ads, the platform and game creators can get a cut.

More news: Trump threatens Canada again with auto tariffs if NAFTA fails

Now it's just a matter of seeing how much these changes will affect Amazon Prime's membership count.

"More limited" has been the trajectory of the Amazon Prime pre-order deal for some time now.

For new Twitch Prime members, the universal ad-free experience ends September 14.

As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Prime benefits. As previously noted on the Twitch Prime Guide webpage, even though Prime viewers weren't actually seeing ads, creators were still getting credit for the impressions as if they had. In other words, you have a week to pre-order games and still get the 20% off discount.



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