#Headies2016: Why Musicians ‘boycotted’ Nigeria’s Most Prestigious Music Award

For Massive Music & Video Promotion Contact +2348113839644 Or BBM: D3DFBE7A NOW!!


So why did celebrities boycott the Headies? Why did Nigeria’s most prestigious awards get a low celebrity turn out?

The Headies was boycotted by Nigerian musicians. That fact was evident as the award show started. A huge number of fans were quick to point out the long rows of reserved seats for nominees and stars who failed to turn up.

The show which held on December 23, 2016, at the Eko Convention Centre, Eko Hotels & Suites, had a very low turnout of celebrities. Their absence was glaring with numerous nominees and awardees absent at the award.

The show which was hosted by Falz and Adesua Etomi and celebrated the best of Nigerian music had many awardees fail to turn up. Numerous awards were left unclaimed by the winners as some presenters had to take the awards with them backstage.

Notable absentees were the entire members of Mavin Records and YBNL Records, two music companies whose bosses had a bitter spat at the previous edition.
Simi failed to claim her award for “Best Vocal Performance”, Kiss Daniel failed to claim an award, Illblisss who was a big winner in two categories, Patoranking who won the Best Reggae/Dancehall single was absent, and Olamide won two awards, but was a no show.

So why did celebrities boycott the Headies?
The first reason is that celebrities didn’t really boycott the Headies. A lot of them came too late to be given a seat at the head of the table, or step forward to accept their awards. Over the past two years, the Headies had started the show late in a bid to accommodate the lateness of stars. But this year was different. The organisers decided to kick off the award without the artistes. And the results was poor for TV.

Also, the Headies date for this year is in December, a holiday season when the stars are booked for numerous paid events. With clients to satisfy across the world, many artistes, being businessmen, would rather make the right choice of making money, than showing up at the Headies.

The Headies provides recognition and promotion, but performance fees are the reason why many stars do this, and they will rather be making money than making good waves on TV. This tweet below sums it all up. The Mavins are on their way to Cote D’Ivoire for a concert in Abidjan, while the entire YBNL crew have a paid appearance date at a club in Osogbo.

Finally, many celebrities just don’t care. It’s the truth. After 11 years of attending the Headies, many have become jaded, especially those without nominations or a chance to win anything at the trophy. Why dress up, and drive down to the Headies, when I have no important role to play? Why? Why come out to watch other artistes win prizes that I also qualify for?

Also, others just want to avoid the limelight of live TV. Unlike what they are familiar with in their careers, the Headies is streamed live to millions of homes across the continent and beyond. As a star, you always have the cameras on you. This means you have to be of your best behavior and stay guarded all through. One wrong facial expression, a misplaced move, and ill-timed gesticulation, and you will forever become the butt of social media jokes, and endless memes. Ask Dija how she felt after last year’s enthusiastic jumping earner the bashing of her life.

Also, ask Eva Alordiah’s fiancé – Caesar – who got snubbed by Wizkid, “ How Market”?


Add a Comment

Your email address will not be published. Required fields are marked *

WAEC GCE EXPO: FREE 2016 WAEC GCE EXAMINATION EXPO/ANSWERS/SPECIMEN(OBJ & THEORY) Albums Celebrities Gist Editorials Entertainment News Featured Articles Football Highlights Instrumentals Lyrics Mixtapes Movies/TV Series Music News Others Upcoming Videos 2pac 9ice 2018/2019 jamb : Da Beat adekunle gold Burna boy chidinma Club On Fire C ronaldo Cynthia Morgan dammy krane davido dbanj DJ Coublon Falz Flavour Ice Prince Iyanya jenifas diary lady LiL Kesh M.I olamide Orezi Oritsefemi P'square Patoranking Phyno Reminisce Season 1 Seyi Shay Shatta Wale Skales Solidstar Stonebwoy Tekno Timaya Tiwa Savage Valentine vector wizkid Work Ycee Yemi Alade Yung6ix Don Jazzy Omawunmi 2baba Tuface 2face Tubaba Idibia

wapBaze | wapBase Download Latest 2016 Music, Videos & Movies + WAEC, NECO, GCE Free Expo Answers MP4/MP3/3GP Nollywood Movies Yoruba Movie Hausa Movie Igbo Movie Calabar movie Edo movie Hospital California health USA education United States of America United Kingdom Obama Donald Trump Bill Clinton CNN BBC Goal Highlights Chelsea Arsenal Liverpool Manchester united Manchester City Southampton Everton West Ham united Leicester city Barcelona Real Madrid Atletico Madrid Eden Hazard Ibrahimovic Terry Mane Jamie Vardy Harry Kane Tottenham Aguero Sterling William Mourinho Arsen Winga Coutinho Jurgon Kopp 9jabaze 9jabaze.com tooxclusive tooxclusive.com notjustok notjustok.com youtube naijawapaz codedfilm codedextra codedextra.com funloaded funloaded.com expocrew.net expowap expoloaded ceebook codedwap expocrew guruswapaz expowap expoloaded soundcloud wapdoze wapdoze.com wapbom wapbom.com muviza.com muviza.net blogsob lindaikeji lailasblog lailan kellychi bet9ja today yesterday tomorrow this month last month this week last week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 January February March April May JUne July August September October November December 2014 2015 2016 2017 2018 2019 2020 wapbaze wapbase wapbaze mp4 wapbaze neco wapbaze waec wapbaze gce expo free answers

Waec Gce 2016 Free Expo Answers 2baba 2016/2017 gce expo android anniversary battery computer etisalat etisalat cheat exams facebook funloaded funloaded.com gltrends government hackers hacking jamb lyrics mtn mtn cheat mtn cheats nam neco neco 2016 neco expo new olojoro psiphon s security smartphone tooxclusive twitter update videos waec waec gce waec gce 2016 waec gce 2016 expo waec gce expo waec gce expo 2016 waec gce practicals waec gce solutions waec gce specimens windows 10 Real Waec Gce 2016 Expo site, Gce Exam Runs, Free Waec Gce Questions, Sure WAEC Gce Answers, Verified WAEC GCE Expo, Free WAEC Runs / Runz, Trusted WAEC Exam Runz, WAEC GCE 2016 Correct Expo, WAEC GCE 2016/2017 Runs, WAEC Answers, WAEC Exam Assistance, WAEC Exam Runz, WAEC Expo Site, WAEC Real Expo / Runz Jenifer's diary Episode Season Mark Angel Comedy Episode 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100